There’s no way around it: vendors see PR as a sales lever — In B2B SaaS, PR is Sales. I denied this for years. I disassociated PR from the bottom line because: a former boss told me to measuring the direct impact of PR is hard, to say the least Younger me: “PR builds awareness, helps people reach targets, but… uhh… tying it…

Perhaps the American ecommerce space needs a Canadian company to address diversity issues. — Ecommerce has a racism issue and we don’t need a whitepaper on it. This isn’t a brand issue. This isn’t a vendor issue. This isn’t a trade pub issue. It’s a widespread ecommerce ecosystem issue.* During an interview this week with Jim Kramer on “Mad Money”, Shopify COO Harley Finkelstein…

I hope this post finds you. B2B marketers are in an odd spot right now. What’s the next right thing to get right? Budgets are being reexamined, in-person events meant to network and “fill the sales pipeline” were canceled or went virtual, and brand awareness has dropped. …

Truth be told, no one innately knows how to maximize a relationship with a public relations firm — every client learns on the job. …

It’s not your fault. You were taught to run a business, not how to share company news with the press. You likely copy what you’ve seen others do. That’s okay, but it’s probably not doing anything for you. If your PR firm or in-house communications crew is only distributing press…