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John Forberger

John Forberger

·

May 9, 2023

2 Ways to Get Happy B2B Clients to Talk to Reporters

Customer-led marketing strategies include this competitive edge

2 Ways to Get Happy B2B Clients to Talk to Reporters

John Forberger

·

Mar 9, 2023

10 Ways to Upgrade Your Funding Announcement Strategy

B2B tech companies no longer have it easy to secure earned media coverage for funding announcements. With so many startups telling the…

10 Ways to Upgrade Your Funding Announcement Strategy

John Forberger

·

Jun 21, 2021

How B2B SaaS Companies Get High-Intent Leads With PR

There’s no way around it: vendors see PR as a sales lever

How B2B SaaS Companies Get High-Intent Leads With PR

John Forberger

·

Jun 7, 2020

Can Shopify solve the ecommerce industry’s diversity problem?

Does the American ecommerce industry need a Canadian company to dismantle and rebuild it?

(Getty Images / iStockphoto) of diversity

John Forberger

·

Mar 19, 2020

B2B Marketing During a Crisis: 8 Ways to Keep Awareness Up

I hope this post finds you. More than ever, B2B marketers have to properly communicate to their target audiences. Here are 8 ways to do so.

B2B Marketing During a Crisis: 8 Ways to Keep Awareness Up

John Forberger

·

Jul 5, 2019

5 [Guaranteed] Ways to Waste Your Money on a PR Firm

Here are the 5 best ways to blow your budget on public relations written by a PR pro.

5 [Guaranteed] Ways to Waste Your Money on a PR Firm

John Forberger

·

Oct 13, 2018

Your Press Release Isn’t PR

It’s not your fault. You were taught to run a business, not how to share company news with the press. You likely copy what you’ve seen…

Your Press Release Isn’t PR

John Forberger

John Forberger

I run a comms and brand strategy consultancy helping B2B companies speak clearly to everyone, everywhere. Visit www.johnforberger.com

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